All England Club’s official TikTok account hit 200m views by Wednesday as it aims to connect with young people

Whether it is a clip of Novak Djokovic hitting a winning backhand volley before taking a tumble or an American influencer presenting fashion tips, Wimbledon’s social media posts are vying for the same thing: a new generation of tennis fans.

“Demographic wise, I think it’s no secret that Wimbledon is an event that’s trying to attract younger audiences. I want to find a way to engage people who might not be on tennis pages,” said Will Giles, the managing editor of digital content for the All England Lawn Tennis Club (AELTC).

Briton Sonay Kartal loses to Russian Anastasia Pavlyuchenkova in clash marred by technological failure

Wimbledon organisers have apologised after the electronic line-calling system was turned off in error at a crucial moment in Sonay Kartal’s match on Centre Court.

The British No 3’s opponent, the 34-year-old Russian veteran Anastasia Pavlyuchenkova, accused the All England Club of home bias and said a game had been stolen from her when the AI-enhanced technology missed a call.