Amid slowing phone sales, Apple gained ground at the country's largest carriers by offering both premium and affordable iPhones.


U.S. smartphone sales fell 2% year-over-year in the first quarter of 2025, according to new data from Counterpoint Research. The drop was driven by weaker demand in the premium segment, where devices priced above $800 saw the sharpest slowdown.

The cooling high-end market reflects broader consumer caution amid inflation concerns and delayed upgrade cycles.


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Tired of your iPad screen flipping every time you move? Locking its orientation takes just a few seconds and can make reading, gaming, or watching videos a lot more comfortable.


Apple's iPads have built-in screen rotation, which lets the display switch between portrait and landscape modes automatically based on how you're holding the device. It's useful in many situations but frustrating when you're lying down or switching positions often.

Luckily, stopping your iPad screen from rotating is simple.


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EA Sports FC Mobile players can stream MLS matches in-game and get a free month of Apple TV MLS Season Pass.


Electronic Arts (EA) Sports FC Mobile players can stream two upcoming Major League Soccer matches live inside the game in a new partnership with Apple. Starting May 10, fans can watch Los Angeles Galaxy face the New York Red Bulls at 23:30 UTC (7:30 p.m. ET).

Atlanta United takes on the Philadelphia Union on May 17 at the same time. Both matches will be broadcast via the in-game FC Mobile TV (FCM TV) feature, accessible through the Extra Time button in the main menu. Players must reach Account Level 4, which typically takes a few matches to unlock, in order to access Extra Time.


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Before your iPhone ever reaches your hands, Apple puts it through desert storms, deep freezes, and drop tests inside a secretive Irish lab. Here's a look inside.


Apple's futuristic Cupertino headquarters receives most of the attention, but a key part of the company's product durability effort happens in an unassuming building in Ireland. The Cork campus, which opened in 1980, now employs 6,000 people and serves as Apple's European headquarters.

That facility houses Apple's Reliability Testing Lab. Beyond serving as a regional hub, Cork is home to one of Apple's most important product integrity operations.


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Apple is bringing in Anthropic's Claude AI to help its engineers code faster, marking a quiet but telling shift in its approach to artificial intelligence.


Apple has long resisted leaning on outside help for core technologies, preferring to build its tools in-house. But that wall is starting to crack. The company is now partnering with Anthropic to integrate its Claude Sonnet model into an upgraded version of Xcode, Apple's software development platform.


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With escalating U.S. tariffs on Chinese imports and mounting supply chain pressures, Tim Cook has made it clear that Apple is intensifying its manufacturing shift to India to sustain its iPhone supply.


Foxconn, Apple's largest assembly partner, plans to double iPhone production in India by the end of 2025, aiming to produce 25-30 million units, up from approximately 12 million in 2024. Tata Electronics has also commenced operations at new facilities, including one in Hosur, Tamil Nadu, supporting increased output of older iPhone models.

"If you look at the quarter that we're now inif you look at the US, over half of the U.S. sales of iPhone come from India," Apple CEO Tim Cook said in a May 1 interview with CNBC, highlighting the scale of Apple's India manufacturing shift.


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Meta CEO Mark Zuckerberg is once again accusing Apple of shutting out competition, framing open-source AI as the latest move in a long-running fight over who controls the future of mobile platforms.


Policies enacted by Apple for iPhone have long banned embedded app frameworks from third parties, affecting companies like Facebook, Amazon, Microsoft, and Google. Apple says these restrictions are necessary to protect user privacy and system integrity.

In a new interview with Stratechery, Meta CEO Mark Zuckerberg claimed those iOS policies stifled Facebook's early platform vision. He said Apple blocked the company's mobile platform plans over a decade ago, killing a key part of its business.


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Apple gained significant market share in early 2025, growing 13 percent while the global smartphone market remained essentially flat.


Apple outpaced the broader smartphone market in Q1 2025, shipping 55 million iPhone units and increasing its global share to 19 percent, up from 16 percent a year earlier, according to Canalys Research's April report.

The overall smartphone market grew just 0.2 percent year over year, reaching 296.9 million units. Apple's 13 percent growth stood out, driven by strong demand for the budget-focused iPhone 16e and sales momentum in the United States and emerging Asia Pacific markets.


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Google CEO Sundar Pichai revealed in court testimony that the company hopes to strike a deal with Apple by mid-2025 to bring its Gemini AI technology to Apple Intelligence.


During a federal antitrust trial on April 29, Pichai said Google is in discussions with Apple to integrate Gemini into Apple Intelligence, the AI system expected to power upcoming versions of iOS, iPadOS, and macOS. The testimony was first reported by Reuters.

Gemini is Google's family of AI models, developed by Alphabet's DeepMind unit. It includes Gemini Nano, optimized for mobile devices, and Gemini Ultra for high-performance computing. The system is capable of summarizing content, generating code, and performing complex language tasks.


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The average price of iPhone models sold in the U.S. continues to rise as Apple adjusts its lineup, despite more buyers skipping the Pro models.


In the first quarter of 2025, the U.S. Weighted Average Retail Price (US-WARP) for iPhones rose to $971, up from $953 in the fourth quarter of 2024. That $18 increase reflects shifting dynamics in Apple's lineup, according to new data from Consumer Intelligence Research Partners (CIRP).

Apple stopped reporting iPhone Average Selling Price in late 2018, after its fourth-quarter earnings call. Since then, analysts have relied on third-party metrics like US-WARP to track how much customers are actually paying.


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