Apple has advised its retail store employees to expect a "major rush" of customers this week, according to Bloomberg's Mark Gurman.


Apple teased "a big week ahead," with announcements starting Monday.

In his Power On newsletter today, Gurman said some employees believe Apple's preparations for new products this week are "on par with what happens before the debut of new iPhones in the fall," suggesting that at least one of the devices set to be unveiled between Monday and Wednesday will have "major mainstream appeal."

The new product likely to receive the most interest is the rumored lower-cost MacBook, which is described as an "incredible value" within Apple, according to the newsletter. Apple believes that a more affordable MacBook will help to "drive a serious number of switchers from Windows machines and Chromebooks," wrote Gurman.

While there have been no concrete rumors about the lower-cost MacBook's starting price, estimates range from $599 to $799 in the United States. In any case, qualifying college students and educators should receive $100 off the regular price.

The lower-cost MacBook is expected to be powered by the iPhone 16 Pro's A18 Pro chip, rather than an M-series chip, and it will reportedly have a smaller 12.9-inch display. Based on A18 Pro specs, this MacBook will likely have 8GB of RAM, and the laptop will likely have regular USB-C ports instead of faster Thunderbolt ports.

Like the iBook from the early 2000s, it has been rumored that this MacBook will come in fun color options, like yellow, green, blue, and/or pink.

Beyond the lower-cost MacBook, most if not all of the other new products coming this week are expected to feature upgraded chips and little else. Possibilities include an iPhone 17e with an A19 chip, an iPad Air with an M4 chip, an iPad 12 with an A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips.


This article, "Apple Reportedly Expects 'Major Rush' of Customers This Week" first appeared on MacRumors.com

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Following a new AirTag in January, Apple is set to unveil its next new products of 2026 this week. Apple CEO Tim Cook teased that the company will have a "big week ahead," with announcements set to begin this Monday, March 2.


Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.

Other possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited Apple TV and HomePod mini updates, but it is unclear if those are coming this week.

Related Reading: What to Expect From Apple's Big Week

Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils between Monday and Wednesday this week.

MacRumors will be attending the "Apple Experience" in New York, so stay tuned to our coverage.


This article, "Apple's Next Launch Starts Tomorrow" first appeared on MacRumors.com

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Apple has temporarily closed all five of its retail stores in the United Arab Emirates, including three locations in Abu Dhabi and two in Dubai.


All five of the stores will remain closed through at least Tuesday, March 3, according to Apple's website. This aligns with the Emirati government recommending that companies in the private sector take measures to avoid the presence of workers in open areas, if and where possible, from Sunday, March 1 until Tuesday, March 3.

One of Apple's shuttered stores is at the Dubai Mall, near the famous Burj Khalifa skyscraper. A sign says the store will remain closed "until further notice."

The other closed stores are at the Mall of the Emirates in Dubai, and at the Yas Mall, Al Jimi Mall, and Al Maryah Island in Abu Dhabi.

Internally, Apple says the stores are closed due to a "safety situation," according to a source familiar with the matter. The closures come amid escalating conflict in the Middle East, following recent U.S. and Israeli strikes on Iran.

Apple did not respond to our request for comment.
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