Apple has advised its retail store employees to expect a "major rush" of customers this week, according to Bloomberg's Mark Gurman.


Apple teased "a big week ahead," with announcements starting Monday.

In his Power On newsletter today, Gurman said some employees believe Apple's preparations for new products this week are "on par with what happens before the debut of new iPhones in the fall," suggesting that at least one of the devices set to be unveiled between Monday and Wednesday will have "major mainstream appeal."

The new product likely to receive the most interest is the rumored lower-cost MacBook, which is described as an "incredible value" within Apple, according to the newsletter. Apple believes that a more affordable MacBook will help to "drive a serious number of switchers from Windows machines and Chromebooks," wrote Gurman.

While there have been no concrete rumors about the lower-cost MacBook's starting price, estimates range from $599 to $799 in the United States. In any case, qualifying college students and educators should receive $100 off the regular price.

The lower-cost MacBook is expected to be powered by the iPhone 16 Pro's A18 Pro chip, rather than an M-series chip, and it will reportedly have a smaller 12.9-inch display. Based on A18 Pro specs, this MacBook will likely have 8GB of RAM, and the laptop will likely have regular USB-C ports instead of faster Thunderbolt ports.

Like the iBook from the early 2000s, it has been rumored that this MacBook will come in fun color options, like yellow, green, blue, and/or pink.

Beyond the lower-cost MacBook, most if not all of the other new products coming this week are expected to feature upgraded chips and little else. Possibilities include an iPhone 17e with an A19 chip, an iPad Air with an M4 chip, an iPad 12 with an A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips.


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Following a new AirTag in January, Apple is set to unveil its next new products of 2026 this week. Apple CEO Tim Cook teased that the company will have a "big week ahead," with announcements set to begin this Monday, March 2.


Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.

Other possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited Apple TV and HomePod mini updates, but it is unclear if those are coming this week.

Related Reading: What to Expect From Apple's Big Week

Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils between Monday and Wednesday this week.

MacRumors will be attending the "Apple Experience" in New York, so stay tuned to our coverage.


This article, "Apple's Next Launch Starts Tomorrow" first appeared on MacRumors.com

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Apple has temporarily closed all five of its retail stores in the United Arab Emirates, including three locations in Abu Dhabi and two in Dubai.


All five of the stores will remain closed through at least Tuesday, March 3, according to Apple's website. This aligns with the Emirati government recommending that companies in the private sector take measures to avoid the presence of workers in open areas, if and where possible, from Sunday, March 1 until Tuesday, March 3.

One of Apple's shuttered stores is at the Dubai Mall, near the famous Burj Khalifa skyscraper. A sign says the store will remain closed "until further notice."

The other closed stores are at the Mall of the Emirates in Dubai, and at the Yas Mall, Al Jimi Mall, and Al Maryah Island in Abu Dhabi.

Internally, Apple says the stores are closed due to a "safety situation," according to a source familiar with the matter. The closures come amid escalating conflict in the Middle East, following recent U.S. and Israeli strikes on Iran.

Apple did not respond to our request for comment.
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Macworld's Filipe Espósito today again reported that Apple appears to be developing two new Studio Display models with different specs.


Based on lines of code in "internal Apple files," which likely refers to a macOS Tahoe Kernel Debug Kit that leaked online last year, Espósito continues to believe that both of the new Studio Display models will feature ProMotion, enabling up to a 120Hz refresh rate, as well as HDR support for increased brightness and dynamic range.

For the higher-end Studio Display, the report has revealed two more potential upgrades that had yet to be rumored until now, including superior speakers and more and/or higher-spec ports. Apple says the current Studio Display has a "high-fidelity six-speaker system" that supports Spatial Audio, and the monitor has one Thunderbolt 3 port that connects to and charges a Mac, and three USB-C ports for connecting accessories.

The new Studio Display will likely feature at least one Thunderbolt 5 port, to ensure there is enough bandwidth for both 5K resolution at 120Hz and accessories. However, another leaker curiously claimed that at least one of the new Studio Display models will max out at 90Hz, so we will have to see which of these rumors is accurate. A boost to the current 60Hz refresh rate can make videos and scrolling look smoother to the eye.

Espósito said that the higher-end Studio Display could have a 32-inch screen, whereas the lower-end model would likely stick with a 27-inch screen. However, this particular claim was merely speculation, rather than info from the internal Apple files. Keep in mind that with a 32-inch screen, 5K resolution would not be Retina quality, so the resolution would have to increase to 6K like on Apple's higher-end Pro Display XDR.

Display industry expert Ross Young previously said that at least one new Studio Display would feature mini-LED backlighting. If so, perhaps Apple will opt to discontinue its Pro Display XDR with full-array LED backlighting and instead offer both lower-end and higher-end Studio Display configurations. But again, this is just speculation.

Another previously-rumored feature for at least one of the new Studio Display models is an A19 or A19 Pro chip, up from the A13 Bionic chip in the current model. This would contribute to improved performance, camera enhancements, and more.

Altogether, the full set of Studio Display upgrades could include a higher 120Hz refresh rate, HDR support for increased brightness and contrast ratio, improved speakers, Thunderbolt 5 support, mini-LED backlighting, a newer A19 or A19 Pro chip for performance and camera enhancements, and hopefully a larger 32-inch screen.

No major design changes are expected.

Apple reportedly plans to release the new Studio Display models in the first half of 2026. The current Studio Display launched in March 2022, alongside the first Mac Studio, so there has been a long wait for a refresh. With a new Apple monitor surfacing in a regulatory database last month, a launch should finally be getting close.
This article, "Two More Studio Display 2 Upgrades Leaked in New Report" first appeared on MacRumors.com

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Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac.


Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.

Other possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited updates to the Apple TV and HomePod mini, but it is unclear if those are coming next week.

Apple already invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils between Monday and Wednesday next week.


The products are expected to be announced in press releases published on the Apple Newsroom website, with no Apple Event live stream expected.

MacRumors will have in-depth coverage of Apple's announcements next week, and we will be attending the "Apple Experience" in New York.
This article, "Apple Teases 'A Big Week Ahead' With Announcements Starting Monday" first appeared on MacRumors.com

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macOS 27 is still months away, but there are already a handful of rumors about the upcoming software update, as outlined below.


We expect the first beta of macOS 27 to be seeded to developers during WWDC 2026 in June, and a public beta to follow in July. Following beta testing, the update should be released to all users with a compatible Mac in September.

macOS 26 is known as macOS Tahoe, but the name of macOS 27 has yet to leak.

Siri Upgrades

macOS 27 will reportedly include a full-out Siri chatbot that you can have back-and-forth conversations with. This would make Siri more like OpenAI's ChatGPT and Google's Gemini. Due to delays, macOS 27 might also include at least some of the personalized Siri features that Apple previewed all the way back at WWDC 2024.

For example, Apple showed a user asking Siri about their mother's flight and lunch reservation based on info retrieved from the Mail and Messages apps. This functionality was previewed on an iPhone, but it will extend to the iPad and Mac.

More Apple Intelligence Features

Last month, Apple and Google announced that Google Gemini will help power future Apple Intelligence features, and that will extend beyond the more personalized version of Siri. However, exactly which features arrive remains to be seen.

Touch Interface

Bloomberg's Mark Gurman this week reported that Apple is preparing a touch-optimized version of macOS for the rumored MacBook Pro with a touch screen.

For example, if a user touches a button or control on the screen, the report said a relevant set of commands will instantly appear in a menu surrounding their finger. And if a user taps on an item in the menu bar at the top of the screen, the report said the controls will enlarge so they are easier to select with a finger.

Gurman expects the MacBook Pro with a touch screen to be released in late 2026, so these touch optimizations will presumably arrive in macOS 27. However, the changes might be hidden until the touch-screen MacBook Pro launches.

Improved Stability

macOS 27 will reportedly be similar to 2009's Mac OS X Snow Leopard, in the sense that Apple is apparently very focused on improving "quality and underlying performance." Apple is expected to implement many bug fixes and stability improvements, and there may also be some much-needed Liquid Glass design enhancements.

No Intel Macs

Last year, Apple announced that macOS Tahoe would be the final major macOS release for Intel-based Macs, meaning that macOS 27 will be compatible with Apple silicon Macs with the M1 chip and newer only. However, Apple will likely continue to release security fixes for some Intel-based Macs for at least a few more years.

No AirPort Time Capsule Support

Starting with macOS 27, Macs will not support the AirPort Time Capsule or any other storage drives that use the Apple Filing Protocol (AFP), according to a warning shown by Apple on macOS Tahoe. Time Capsule backups will require a storage drive that supports more current file-sharing protocols like SMBv2 and SMBv3.
This article, "macOS 27: All the Rumors So Far" first appeared on MacRumors.com

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Apple is expected to unveil its long-rumored lower-cost MacBook next week. Given it will be more affordable, this MacBook model will obviously have some reduced specs and compromises compared to the MacBook Air and MacBook Pro.


While we are still waiting for Apple to announce the new MacBook, a leaker has shared eight alleged limitations to expect, based on an internal version of Apple's Kernel Debug Kit for a macOS Tahoe beta, leaked online last year.

Here are the alleged limitations they outlined in a post on Chinese social media platform Weibo and in an email to MacRumors:

• Lower max display brightness: The leaker said the lower-cost MacBook's maximum display brightness may fall below the MacBook Air's 500 nits.


• No True Tone: The lower-cost MacBook will apparently lack True Tone, a feature that can adjust the color and intensity of the display to match the ambient light.


• No 1TB or 2TB storage capacities: The leaker expects the lower-cost MacBook to be available in 256GB and 512GB storage capacities, and they mentioned a potential 128GB capacity for educational institutions. Unlike the MacBook Air and MacBook Pro, the new MacBook would lack 1TB and higher storage options.


• Slower SSD speeds: The flash storage in the new MacBook base model will apparently have slower read and write speeds compared to the latest MacBook Air and MacBook Pro models, potentially due to Apple using a single NAND chip.


• No fast charging: The new MacBook might not be "fast-charge capable."


• No backlit keyboard: The keyboard may lack backlit keys.


• No high-impedance headphones support: You can connect high-impedance headphones directly to compatible Mac computers introduced in 2021 or later, but the lower-cost MacBook will apparently not be one of them.


• No N1 chip: All of the iPhone 17 and iPhone Air models feature Apple's custom N1 chip for Wi-Fi 7, Bluetooth 6, and Thread. Apple says the chip also improves the overall performance and reliability of features like Personal Hotspot and AirDrop. However, the lower-cost MacBook will not use the N1 chip, the leaker said. Instead, the laptop will likely have a MediaTek chip for wireless connectivity.

The information above comes from the same leaker who claimed that Apple's next Studio Display may have a 90Hz refresh rate, that the next iPad mini will have an A20 Pro chip, and more. Many of their claims are still untested, but we should get a better picture of this source's track record as the products in question are released over the coming months.

While the leaked files are real, this source currently lacks an established track record, so these claims should still be treated with some skepticism. Some of the information mentioned above is not explicitly mentioned in the files, but rather is based on the leaker's interpretations, so it is possible that not every claim will prove to be accurate.

The lower-cost MacBook is expected to be powered by the iPhone 16 Pro's A18 Pro chip, rather than an M-series chip, and it will reportedly have a smaller 12.9-inch display. Based on A18 Pro specs, this MacBook will likely have 8GB of RAM, and the laptop will likely have regular USB-C ports instead of faster Thunderbolt ports.

Like the iBook from the early 2000s, it has been rumored that this MacBook will come in fun color options, like yellow, green, blue, and/or pink.

The media will likely receive hands-on time with the lower-cost MacBook at the "Apple Experience" gatherings being held in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. There is no Apple Event live stream for this launch, with the new MacBook expected to be announced in a press release.

How much will this MacBook cost? There are no firm rumors, but estimates for a starting price have ranged from $599 to $799 in the United States.

After months and months of rumors, an announcement should be less than a week away.
This article, "Leaker Says Apple's Lower-Cost MacBook Will Have These 8 Limitations" first appeared on MacRumors.com

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